Free creator tool
Sponsorship Contract Checklist Generator
Answer four quick questions about the deal and get a checklist of exactly what to verify before you sign. Built for creators, not lawyers. Nothing is saved and no account is needed.
How are you being paid?
Is the brand asking for usage rights?
Is there an exclusivity clause?
Is this a one-off or a retainer?
Your contract checklist
24 things to check before signing
Always check
- Both legal names and addresses are correct — yours (or your company's) and the brand's or agency's.
- Every deliverable is listed: how many pieces, on which platform, in what format, and when each goes live.
- The total fee or value appears as a number, with the currency, and matches what you agreed in writing.
- Payment terms are explicit: invoice date, due date in days, and what happens if payment is late.
- Approval and revision rounds are capped, and the brand has a deadline to respond.
- Disclosure is covered: who is responsible for #ad labelling and which rules apply in your country.
- There is a cancellation clause — what you keep if the brand pulls out after you have started.
- One named person can approve on the brand's side, with an email address in the contract.
Money and product
- The fee is a fixed number, not "up to" or performance-based, unless you agreed a bonus separately.
- The invoicing process is named: who to bill, what reference to quote, which email or portal.
- Tax is clear — whether the fee is gross or net, and who handles VAT or withholding.
- Payment is not tied to the brand's own approval delays; the clock starts on delivery or invoice.
Usage rights
- Duration is fixed with a start and an end date — never "in perpetuity".
- Channels are listed: organic reposts, paid ads, website, email, in-store, or all of it.
- Territory is limited (one country, a region, or worldwide) — worldwide should cost more.
- The usage fee is separate from the content fee, and whitelisting or ad-account access is priced in.
Exclusivity
- No clause anywhere restricts who else you may work with, including in an appendix.
- Terms like "non-compete", "category lock" or "right of first refusal" do not appear.
- Nothing stops you posting other paid content around the campaign dates.
- If the brand asks for exclusivity later, treat it as a new deal with a new fee.
Deal structure
- The scope is finite — no "as reasonably requested" extras added after signing.
- There is no automatic renewal or rolling term hidden at the end.
- Any additional content the brand asks for later is quoted separately.
- The contract ends on a named date, once payment has cleared.
General guidance for creators, not legal advice. For a high-value contract, have a lawyer read it.
Track this deal in Sponaro once it's signed
Keep the agreed fee, the deliverables and their deadlines, the usage window and the invoice due date in one place — with reminders so nothing goes unpaid. Free plan covers 3 active deals, no card required.
Questions creators ask
What should a brand deal contract always include?
Named parties, the exact deliverables and dates, the fee with a currency, payment terms with a due date, usage rights with an end date, and a cancellation clause. If any of those is missing, ask for it in writing before you sign.
Do I need a contract for a gifted collaboration?
Yes. Even with no cash involved, you want the product value, who pays shipping and customs, what you must post, and confirmation that you are not obliged to be positive.
Can I negotiate a contract a brand sends me?
Almost always. Usage rights, exclusivity, revision rounds and payment terms are the four clauses brands most often adjust when a creator pushes back politely and in writing.
More free tools: browse the creator toolkit.